Behind the Scene: The Continental 40mm Collection

Our First Watch Ever

 This was back in 2013. Me and my brothers were looking for the perfect watch. We wanted a watch that would be: affordable, versatile, and of course, beautiful! All we would find was either too flashy, too expensive, or not to our standards of quality.

Our disappointment with what was available led to the idea that we should design and make our own line of watches.
After months of sketching out designs, researching and experimenting with different materials, building and testing prototypes, and finally working with various suppliers and manufacturers, we were ready.
In November 2013, we launched Rossling on Kickstarter and continued refining the design through a crowd-collaboration with our numerous backers.
Over the years, the watch has evolved but our focus on authenticity and understated style.
When we started designing our watch, we had 3 goals in mind:
  • Affordability (keep the price under $250)
  • Versatility (wearable with both casual and dress outfits)
  • Style (that classic, timeless look)
    After talking to various suppliers and manufacturers, we found that we would still be able to achieve the affordability goal by using the best materials and components: stainless steel case, sapphire crystal, and Swiss quartz movement! We were really excited that we wouldn’t have to compromise on quality if we would be able to keep a streamlined process and if we could cut the middlemen. And so, we hit the sketch pad right away and we started working on our crowd-funding strategy!
    To achieve versatility with our design, we decided that it was best to keep the case size reasonable. We found that at 40mm, it was the perfect case diameter: not too large for a dress watch, not too small for casual. It is also a perfect size for both women and men!
    Another critical element of versatility was the strap. We wanted to add more options besides leather or nylon straps already available on the market. So, we decided to go with a material that is known for its versatility and its use in luxury fashion: tweed. The unique tweed strap was developed in-house specifically for this collection. The backing is made of calf leather for comfort and durability.
    As for the style, we took our inspiration from different trends, especially from European styles of the 1920's and 1930's. To achieve a classic, timeless look, we had to remove all unnecessary distractions so common in modern watches. We took the “less-is-more” approach, and used a classic watch design language. We were able to slim down the case thickness to just under 7mm by using a special manufacturing process.
    The Continental watch is our vision of a minimal, modern, clean design. It was designed to be subtle, versatile, and adaptable.
    Our watches are produced as limited editions. They are hand-made in small batches to ensure quality and uniqueness. It's our commitment to quality.